"Creating Marketing Campaigns" Webinar on Jan. 12
"Create Actionable Marketing Campaigns with Data from Your Clients and National Studies" is the title for the next Leadership Academy Web Exchange for Contractors on Thursday, January 12 at 11 a.m. Pacific. The webinar is free to all EGIA members, compliments of EGIA with featured partner Affordable Comfort, Inc.
Contractors will learn how to leverage what they already know about customers with nuggets from national customer research studies to reduce their marketing budget and raise their sales close rate. Presenters include: Rich Carrione with Warm Thoughts Communications; Tim Gallagher of Gallagher's Heating & Air Conditioning; Ann Livingston with Snugg Home, and Dave Nichols of Lennox HVAC Learning Solutions. Moderator is Erin McCollum with EGIA. The webinar will include a preview of the ACI National Home Performance Conference from Peter Troast of EnergyCircle Pro who is the Marketing Session Track Leader.
